Serum Is Scientifically Proven to Reduce Wrinkles and Reverse Sun Damage

(MS) - Each year, Americans spend millions of dollars on lotions, treatments and serums that claim to reduce the signs of aging. However, despite hefty price tags and devoted followers, only one product was independently proven in a recent study to actually repair damage to the skin's structure' Boots No7 Restore & Renew Beauty Serum.

Up until now there have been many "fixes" touting wrinkle reduction, but few, if any, had real merit. Most products are only mildly and temporarily effective at reducing fine lines and other facial creasing. But in Spring 2007, all that changed when the BBC aired a program called "Horizon," which conducted scientific tests to find out what anti-aging treatments actually work.

Dr. Rachel Watson of Manchester University and a team of researchers conducted studies on skin aging, especially the effect of UV light on structures like fibrillin, which provides support to the skin's surface. Boots No7 Restore & Renew Beauty Serum was the one product that was shown to reverse sun damage.

Tests showed that the Serum has a similar effect to retinoic acid - a prescription-only treatment that's known to repair the signs of photo-aging. Testing was carried out on volunteers and by measuring levels of fibrillin (one of the skin's proteins that is affected by UV damage to skin).
Watson's team was actually able to see the serum begin to repair damage to the skin's structure. In tests carried out in everyday conditions, the formula actually produced measurable reductions in wrinkle depth.

"The complex in Boots No7 Restore & Renew Beauty Serum addresses the different underlying problems with wrinkles - reduced collagen production, increased collagen breakdown, and lost elastin," says Steve Barton, Boots' Skincare Advisor. "The product's ingredients, specially chosen for their beneficial effects on the skin, include among other things peptides that have been shown to increase the levels of supporting collagen, and white lupin extract to reduce the breakdown of collagen."

Immediately after the program aired, stores in the U.K. sold out of the serum amidst hordes of customers eager to get their hands on the effective and affordable treatment. Boots, the No. 1 U.K. cosmetics and skincare brand, began running their factories 24 hours a day to be able to meet the demand for the Serum. Thirteen tubes are sold every minute according to the latest company research, and customers are often placed on waiting lists to manage the demand for the Serum.

Although the scientific evidence to support its claims sets Boots No7 Restore & Renew Beauty Serum apart from all the other anti-aging products, the product and the No7 line have also been well-received by tastemakers around the world, including everyone from top beauty editors to celebrities.

Genevieve Monsma, Beauty Director of Shape magazine, said of the Serum, "One of my personal favorites has everything that you really need for your anti-aging regimen, all in one product, and it's 20 bucks. It's Boots' Restore & Renew."

A-list celebrities Madonna, Keira Knightley and Teri Hatcher are all fans of the Boots No7 line, and Paris Hilton had the opportunity to put Boots No7 Restore & Renew Beauty Serum to the test for herself at the Boots launch event in May.

Luckily for women on this side of the Atlantic, Boots No7 Restore & Renew Beauty Serum can be purchased at Target and select CVS/pharmacy stores across the country, and on CVS.com and Target.com, for just $21.99! A skin-firming and complexion-brightening serum, Restore & Renew delivers visible results.

To learn more about Boots products, visit http://www.boots.com/.

CAPTION: The frenzy over a wrinkle treatment that began in Britain is now exciting women in this country.

Keywords:
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